It’s mine – apostrophes explained
Two things to remember: Apostrophes indicate either ownership or a contraction of words.
Contractions
The apostrophe takes the place of the missing l...
Legal marketing for sole practitioners and smaller firms
A new year is an opportunity for a fresh start! Everybody is rested after their year-end break and full of enthusiasm and positive expectancy. A good ...
Who is your ideal client?
Your marketing efforts should focus on attracting clients that bring the most value to your firm. By refining your approach, you can target those that...
Why you should have a Google business profile
We’ve all used Google to find a shop, a hairdresser, or a gym. And it’s convenient when their Google profile shows their opening hours and a map to lo...
Why smaller law firms compete on an uneven playing field
In the 1990s, law firms started marketing their services. At first, nobody really had a clue how to do that. Marketing professionals from other indust...
English spelling – Why different options?
The English language spread throughout the world when the British Empire established overseas trading posts and colonies between the late 16th and ear...
Acronyms and abbreviations – alphabet soup?
Abbreviations and acronyms are shorter versions of words or phrases.
Acronyms
Acronyms are formed by using the first letters of an organisation, a dev...
Compound nouns
A noun is a word used to identify people, places, or things. A compound noun has the same function but is made up of two or more words. It could be a ...
Marketing in times of uncertainty
Beginning of last year, I recommended to start the year with a marketing plan. But the year turned out so different to anything we could have imagined...