Who is your ideal client?
Your marketing efforts should focus on attracting clients that bring the most value to your firm. By refining your approach, you can target those that...
Why you should have a Google business profile
We’ve all used Google to find a shop, a hairdresser, or a gym. And it’s convenient when their Google profile shows their opening hours and a map to lo...
Legal marketing for sole practitioners and smaller firms
A new year is an opportunity for a fresh start! Everybody is rested after their year-end break and full of enthusiasm and positive expectancy. A good ...
Why smaller law firms compete on an uneven playing field
In the 1990s, law firms started marketing their services. At first, nobody really had a clue how to do that. Marketing professionals from other indust...
English spelling – Why different options?
The English language spread throughout the world when the British Empire established overseas trading posts and colonies between the late 16th and ear...
How to write numbers
Words or numerals
In words from one to nine and in numerals from 10 onwards. Exceptions:
Chapter 1
Grade 2
Fractions: 3.4 or 8½
Age groups: 2...
Acronyms and abbreviations – alphabet soup?
Abbreviations and acronyms are shorter versions of words or phrases.
Acronyms
Acronyms are formed by using the first letters of an organisation, a dev...
Compound nouns
A noun is a word used to identify people, places, or things. A compound noun has the same function but is made up of two or more words. It could be a ...
Why every company needs a writing style guide
A style guide, or “house style”, is the way your company presents written communications. This includes visual elements such as layout and font type. ...