Why every company needs a writing style guide
A style guide, or “house style”, is the way your company presents written communications. This includes visual elements such as layout and font type. ...
Free marketing channels for law firms
Marketing doesn't have to break the bank. You can use various free marketing channels to build your online presence, demonstrate expertise, and attrac...
When do you use capital letters?
In the English language, most words are written in lower case. Exceptions are names of people, places, and things. But that’s not all you need to know...
Collective nouns and verb agreement
A herd of elephants. A team of players. A fleet of ships. Nouns that describe a group of people, animals, or things are called collective nouns.
Co...
How to write numbers
Words or numerals
In words from one to nine and in numerals from 10 onwards. Exceptions:
Chapter 1
Grade 2
Fractions: 3.4 or 8½
Age groups: 2...
Law firms: How to respond to an RFP to get results
Responding to RFPs is an excellent way of broadening your firm’s client base.
A Request for Proposal (RFP) is a formal document issued by businesse...
Too many “whiches”
I have been proofreading and editing articles written by lawyers for the past 25 years. Lawyers are very fond of long sentences. Often these contain n...
Me, myself, and I – the personal pronoun puzzle
A personal pronoun is a substitute for the name of a person or object and can indicate gender, as well as singular or plural.
Person
Subject
Objec...
How to make LinkedIn’s new algorithm work for you
Most lawyers know they should be on LinkedIn. For professional services, LinkedIn is the best platform to establish yourself as a thought leader and a...