Clear, Persuasive Writing for Businesspeople (online course)
With 20 years of editing experience under my belt, I’ve picked up a few tips and tricks to make business communications more reader friendly.
These writing tips are easy to apply and can turn difficult to understand documents into clear writing that your management, colleagues, and clients can act upon without hesitation.
It’s a practical, hands-on course with exercises, and you can use what you learn immediately. The course includes personal coaching for your specific requirements and comes with a 36-page digital booklet with the course material for future reference.
Why should you do this course?
As a businessperson, you’ll be required to put your ideas and thoughts on paper in proposals, business reports, pitches, white papers, and much more.
AI can’t do that for you. It can only draw on existing information and rephrase ideas that are already out there. What sets you apart from AI is that you have unique ideas that you want to communicate.
And your writing must reflect your enthusiasm and originality to get buy-in from your management and colleagues.
You can apply this in every type of B2B communication:
- Articles
- Board presentations
- Business reports
- Emails
- Pitches
- Product information
- Proposals
- Training material
- And more…
Purpose of the course
- Learn how to write compelling B2B material that can be easily understood by everyone
- Enable you to convert any document into reader-friendly text
The course covers
- Identifying and understanding your target audience
- How to write a good headline, introductory paragraph, and body copy
- How to turn ordinary writing into exceptional copy
- Tips on proofreading your writing
- Online tools (grammar and plagiarism checkers), and style guidelines
Throughout the course, there will be practical exercises to apply what you’ve learnt. If you have questions, there’s a Q&A section for each lecture.
Online course
ZAR4,950 including VAT