Who we are

Drawing on 30 years of experience in marketing, Andrea focuses on writing, proofreading and editing. This includes editing articles for newsletters and external publications, writing brochure and website copy, and giving input on the wording of pitch documents.

 

In South Africa, she has provided these services to clients in industries such as law, medical aid, pharmaceutical, hospitality, property, cosmetics, engineering, and others. Her international experience includes writing and editing marketing material for clients in the UK, Canada, and the United States, moving comfortably between SA, UK, U.S., and Canadian spelling, while applying the different firms’ house styles.

 

Law firm marketing

For over 20 years, Andrea has been involved in law firm marketing. She is now offering practical online marketing training to upskill non-marketing staff in smaller firms to handle basic marketing activities. This gives their firms a better chance to stand out in a crowded market through targeted, effective marketing techniques.

 

After proofreading and editing articles written by lawyers for 20 years, she has also compiled a writing course to help lawyers transform their written material into articles that ordinary people actually want to read. Publishing articles is one of the most cost-effective marketing tools for lawyers because it raises their profile by showcasing their knowledge and expertise.