Who we are

Andrea Paulsen

Drawing on 30 years of experience in marketing, Andrea focuses on writing, proofreading and editing.

In South Africa, she has provided these services to clients in industries such as law, medical aid, pharmaceutical, hospitality, property, cosmetics, engineering, and others.

Past experience includes editing articles for newsletters and external publications, writing brochure and website copy, and giving input on the wording of pitch documents. Andrea has provided these services to various law firms, as well as clients in other industries.

Her international experience includes writing and editing marketing material for clients in the UK, Canada, and the United States, moving comfortably between SA, UK, U.S., and Canadian spelling, while applying the different firms’ house styles.

Over the years, she has ghostwritten a monthly marketing column for a B2B publication; written corporate profiles, advertorials, course material, and radio scripts; edited MBA research reports; crafted CVs; and much more.

Prior to this, she worked in marketing roles in the music, fashion, and advertising industries.

The team

Supporting Andrea is a network of consultants, each one with years of experience in their field and an understanding of developing trends.