We’ve all used Google to find a shop, a hairdresser, or a gym. And it’s convenient when their Google profile shows their opening hours and a map to locate them.
A Google business profile is also extremely useful for potential clients who want to find out more about your firm.
The benefits in a nutshell
- Free to set up here: https://business.google.com/in/business-profile
- Increased online visibility through higher search rankings
- Builds legitimacy and trust with clients and potential clients
Increased online visibility
- Free to list: Creating and managing a Google business profile is a cost-effective way to reach a wider audience.
- Stand out in local searches: An optimised business profile is more likely to show up in Google’s local search results, including the highly visible “Local 3-Pack”. This feature displays the top three relevant local businesses with key details right below the map and paid ads.
- Higher search rankings: A Google business profile helps your business rank higher in local search results, making your firm easier to find.
- Boost your local SEO: A well-optimised profile also boosts your local SEO, which can lead to increased website traffic.
- Google Maps: An optimised listing ensures your business can be found easily when someone searches for legal services in their area on Google Maps.
- Catch the eye with visuals: You can upload high-quality photos and videos that showcase your brand.
Enhanced credibility and trust
- Build a strong reputation: A well-maintained profile adds legitimacy and professionalism to your business.
- Provide essential information: Your listing acts as a central source for critical and up-to-date business information, including your address, phone number, website, and operating hours.
- Connect directly: Clients can engage with your firm by asking questions in the Q&A section or even messaging you directly from your profile.
- Share updates and offers: You can create “Google Posts” to announce special events and other firm news.
Cost-effective marketing & valuable business insights
- The “Insights” dashboard provides valuable analytics that reveal how clients are interacting with your listing. You can see how they found you, what actions they took, and which keywords they used.
- Analysing these insights helps you make informed, data-driven decisions to optimise your marketing strategies and improve your online presence for better results.
Creating and maintaining a Google business profile is completely free, making it a highly cost-effective way to market your business and reach a wide audience.