Legal marketing for sole practitioners and smaller firms
A new year is an opportunity for a fresh start! Everybody is rested after their year-end break and full of enthusiasm and positive expectancy. A good ...
Why smaller law firms compete on an uneven playing field
In the 1990s, law firms started marketing their services. At first, nobody really had a clue how to do that. Marketing professionals from other indust...
English spelling – Why different options?
The English language spread throughout the world when the British Empire established overseas trading posts and colonies between the late 16th and ear...
How to write numbers
Words or numerals
In words from one to nine and in numerals from 10 onwards. Exceptions:
Chapter 1
Grade 2
Fractions: 3.4 or 8½
Age groups: 2...
Acronyms and abbreviations – alphabet soup?
Abbreviations and acronyms are shorter versions of words or phrases.
Acronyms
Acronyms are formed by using the first letters of an organisation, a dev...
Compound nouns
A noun is a word used to identify people, places, or things. A compound noun has the same function but is made up of two or more words. It could be a ...
Why every company needs a writing style guide
A style guide, or “house style”, is the way your company presents written communications. This includes visual elements such as layout and font type. ...
Marketing in times of uncertainty
Beginning of last year, I recommended to start the year with a marketing plan. But the year turned out so different to anything we could have imagined...
Hyphens – making a connection
A hyphen is a punctuation mark that joins words or phrases. Here are some examples of its uses:
Compound adjectives
Joining two or more words to form ...