Acronyms and abbreviations – alphabet soup?
Abbreviations and acronyms are shorter versions of words or phrases.
Acronyms
Acronyms are formed by using the first letters of an organisation, a dev...
Compound nouns
A noun is a word used to identify people, places, or things. A compound noun has the same function but is made up of two or more words. It could be a ...
Why every company needs a writing style guide
A style guide or “house style” is the way your company presents written communications. This includes visual elements such as layout and font type. Bu...
Marketing in times of uncertainty
Beginning of last year, I recommended to start the year with a marketing plan. But the year turned out so different to anything we could have imagined...
Hyphens – making a connection
A hyphen is a punctuation mark that joins words or phrases. Here are some examples of its uses:
Compound adjectives
Joining two or more words to form ...
What do sand and news have in common?
They are uncountable nouns.
“Switch the TV on. The news is starting in a few minutes.”
Often wondered why the word “news” is used with a singular ve...
Prefixes – a few letters that change everything
A prefix is a word or syllable added at the beginning of another word that changes its meaning. Some negate the original meaning, some change the word...
English spelling – Why different options?
The English language spread throughout the world when the British Empire established overseas trading posts and colonies between the late 16th and ear...
Prepositions – the basics
Prepositions connect nouns or pronouns with the rest of a sentence. They’re short words that yield a lot of power. Prepositions expand on what you’re ...